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&lt;p&gt;The partnership between&amp;nbsp;Lega Serie A&amp;nbsp;and&amp;nbsp;ICE Agenzia&amp;nbsp;with&amp;nbsp;BeIT&amp;nbsp;continues to be a great success. With distribution in 210 countries and more than 530 million global fans Lega Serie A tells a story of passion, style and creativity around the world and in collaboration with ICE Agenzia promotes the excellence of Italian production chains through the quality, tradition and innovative drive that have always distinguished Italian football and the best of Made in Italy.&lt;/p&gt;&lt;p&gt;On 12 June at the Javits Center in New York, on the occasion of the&amp;nbsp;Summer Fancy Food Show, the largest US trade event in the food &amp;amp; beverages sector, the Italian pavilion realised by ICE Agenzia as part of the BeIT campaign was highly appreciated by the public and institutions present. Among the protagonists,&amp;nbsp;Alessandro Del Piero, who was present as Ambassador of Lega Serie A, was acclaimed by the many fans, demonstrating the great success of our football and its legends. The presence at the Javits Center is just the latest of the many events in which, since the opening of the new offices in New York, Lega Serie A in collaboration with BeIT has promoted the best of Italy around the world.&lt;/p&gt;&lt;p&gt;In London, however, 14 June was&amp;nbsp;Italian Football Day&amp;nbsp;in the fascinating setting of the Design Museum. Design was the central theme, with particular reference to the evolutions that have taken place in football from the point of view of style and materials, a subject in which Italy has always excelled in innovation and quality. The evening was enriched by the exhibition `Football: Designing the beautiful game`, organised thanks to the collaboration of ICE, which showed more than 500 original collector`s items related to design in the world of football. Lega Serie A Ambassador&amp;nbsp;Alessandro Nesta, who spoke at the event, talked about his experience and the many changes that have taken place in the world of football during his almost 30-year career between the pitch and the bench. The former Lazio and AC Milan defender also paid tribute to the presenters by autographing several Serie A captain`s armbands.&lt;/p&gt;&lt;p&gt;The next events featuring Lega Serie A and BeIT will be&amp;nbsp;Tech Textile&amp;nbsp;in Frankfurt, scheduled from 21 June and where Lega Serie A Ambassador&amp;nbsp;Francesco Totti&amp;nbsp;will be present, and&amp;nbsp;SIAL&amp;nbsp;in Paris, scheduled from 15 October, where&amp;nbsp;Christian Vieri&amp;nbsp;is expected to attend.&lt;/p&gt;&lt;p&gt;&#34;The collaboration started with ICE Agenzia to promote, through the BeIT brand, Made in Italy is bringing important results at the international level because, thanks to the global reach of Serie A (over 200 countries for 530 million fans) every week we promote not only the BeIT brand, giving it the visibility it deserves as the international presenting sponsor of our top competition, but above all the madeinitaly.gov.it portal in order to make the excellence of Italian production chains known around the world&amp;nbsp;- said Lega Serie A CEO&amp;nbsp;Luigi De Siervo&amp;nbsp;-.&amp;nbsp;Serie A has, in fact, always been synonymous with the highest Italian quality. The great appreciation received, together with our Ambassadors, at the events in New York and London confirms the growing passion for Italy and Italian football. These first months are just the beginning of a partnership made up not only of branding, but of many activations such as those already planned in Frankfurt and Paris&#34;.&lt;/p&gt;&lt;p&gt;&#34;Few sports like football, in which victory is a matter of teamwork, catalyse the attention of consumers around the world towards Italy&amp;nbsp;- says&amp;nbsp;Carlo Ferro, Pre-sident of ICE Agenzia -.&amp;nbsp;This is how the promotion of the Country System must be in the collaboration between companies and institutions on international markets. As part of the Pact for Export, desired by the Minister of Foreign Affairs, ICE Agenzia has launched 19 new actions that three years ago did not exist regarding digital, e-commerce, training, and the protection of Made in Italy. The BeIT Nation Branding campaign and its promotion through major sporting events is part of this programme, because sport means Made in Italy! And all this, together, is part of this new ICE: modern, dynamic, inclusive, results-oriented, open to system-building and with a vision. Because the challenge in international markets is played with open rules and is won through teamwork”.&lt;/p&gt;

Lega Serie A and ICE Agenzia with BeIT bring Italian excellence to New York, London, Frankfurt and Paris

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Serie A

Lazio and Bologna, two of the most in-form teams in the league, are both hoping to pick up important points in the battle for Europe

Lazio vs. Bologna: a European six-pointer

Patrick Viera will take charge of his first Genoa match in Sunday’s lunchtime kick-off

 Genoa vs. Cagliari: a relegation battle

The Giallorossi set to visit a Napoli side hoping to stay top

Ranieri’s Roma away to league leaders Napoli

Both Torino and Monza have lost their last three matches and want to turn things around

Torino vs. Monza: aiming to return to winning ways

Como will be looking for crucial points in the relegation fight when they face a Fiorentina side in red-hot form

Fiorentina hoping to keep up the momentum in Como

From their first face-off in 2009 to their return to Serie A, Ranieri and Conte bring experience, tactics and ambition to the pitch: a generational duel that is renewed at the Maradona, between the Roman coach`s romanticism and the Apulian`s thirst for vi

RANIERI VS CONTE: A DUEL BETWEEN FOOTBALL MASTERS

In Saturday’s 20:45 CET kick-off, Parma will be looking for three big points in the relegation fight when they face an Atalanta side who have won their last six matches

Atalanta chasing top spot in Parma

Verona will host a Nerazzurri side looking to – temporarily at least – go top

Serie A Enilive returns with Hellas Verona vs. Inter

The Rossoneri will be looking to close the gap when they face the Bianconeri, who are aiming to build on their derby win

AC Milan vs. Juventus, a big showdown

The match up between Fonseca and Motta is the fifth since 2010 between coaches in their debut seasons for these iconic teams. From Allegri and Delneri to Sarri and Pioli, we take a look back at the 15 years of clashes through the stories of these coaches

COACHES ON THEIR DEBUT IN AC MILAN VS. JUVENTUS 

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Radio TV Serie A con RDS

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The partnership between&nbsp;Lega Serie A&nbsp;and&nbsp;ICE Agenzia&nbsp;with&nbsp;BeIT&nbsp;continues to be a great success. With distribution in 210 countries and more than 530 million global fans Lega Serie A tells a story of passion, style and creativity around the world and in collaboration with ICE Agenzia promotes the excellence of Italian production chains through the quality, tradition and innovative drive that have always distinguished Italian football and the best of Made in Italy.On 12 June at the Javits Center in New York, on the occasion of the&nbsp;Summer Fancy Food Show, the largest US trade event in the food &amp; beverages sector, the Italian pavilion realised by ICE Agenzia as part of the BeIT campaign was highly appreciated by the public and institutions present. Among the protagonists,&nbsp;Alessandro Del Piero, who was present as Ambassador of Lega Serie A, was acclaimed by the many fans, demonstrating the great success of our football and its legends. The presence at the Javits Center is just the latest of the many events in which, since the opening of the new offices in New York, Lega Serie A in collaboration with BeIT has promoted the best of Italy around the world.In London, however, 14 June was&nbsp;Italian Football Day&nbsp;in the fascinating setting of the Design Museum. Design was the central theme, with particular reference to the evolutions that have taken place in football from the point of view of style and materials, a subject in which Italy has always excelled in innovation and quality. The evening was enriched by the exhibition `Football: Designing the beautiful game`, organised thanks to the collaboration of ICE, which showed more than 500 original collector`s items related to design in the world of football. Lega Serie A Ambassador&nbsp;Alessandro Nesta, who spoke at the event, talked about his experience and the many changes that have taken place in the world of football during his almost 30-year career between the pitch and the bench. The former Lazio and AC Milan defender also paid tribute to the presenters by autographing several Serie A captain`s armbands.The next events featuring Lega Serie A and BeIT will be&nbsp;Tech Textile&nbsp;in Frankfurt, scheduled from 21 June and where Lega Serie A Ambassador&nbsp;Francesco Totti&nbsp;will be present, and&nbsp;SIAL&nbsp;in Paris, scheduled from 15 October, where&nbsp;Christian Vieri&nbsp;is expected to attend."The collaboration started with ICE Agenzia to promote, through the BeIT brand, Made in Italy is bringing important results at the international level because, thanks to the global reach of Serie A (over 200 countries for 530 million fans) every week we promote not only the BeIT brand, giving it the visibility it deserves as the international presenting sponsor of our top competition, but above all the madeinitaly.gov.it portal in order to make the excellence of Italian production chains known around the world&nbsp;- said Lega Serie A CEO&nbsp;Luigi De Siervo&nbsp;-.&nbsp;Serie A has, in fact, always been synonymous with the highest Italian quality. The great appreciation received, together with our Ambassadors, at the events in New York and London confirms the growing passion for Italy and Italian football. These first months are just the beginning of a partnership made up not only of branding, but of many activations such as those already planned in Frankfurt and Paris"."Few sports like football, in which victory is a matter of teamwork, catalyse the attention of consumers around the world towards Italy&nbsp;- says&nbsp;Carlo Ferro, Pre-sident of ICE Agenzia -.&nbsp;This is how the promotion of the Country System must be in the collaboration between companies and institutions on international markets. As part of the Pact for Export, desired by the Minister of Foreign Affairs, ICE Agenzia has launched 19 new actions that three years ago did not exist regarding digital, e-commerce, training, and the protection of Made in Italy. The BeIT Nation Branding campaign and its promotion through major sporting events is part of this programme, because sport means Made in Italy! And all this, together, is part of this new ICE: modern, dynamic, inclusive, results-oriented, open to system-building and with a vision. Because the challenge in international markets is played with open rules and is won through teamwork”.

Italian Football protagonist in the world  | News

Italian Football protagonist in the world

Lega Serie A and ICE Agenzia with BeIT bring Italian excellence to New York, London, Frankfurt and Paris

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Italian Football protagonist in the world | News