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&lt;p&gt;The partnership between&amp;nbsp;Lega Serie A&amp;nbsp;and&amp;nbsp;ICE Agenzia&amp;nbsp;with&amp;nbsp;BeIT&amp;nbsp;continues to be a great success. With distribution in 210 countries and more than 530 million global fans Lega Serie A tells a story of passion, style and creativity around the world and in collaboration with ICE Agenzia promotes the excellence of Italian production chains through the quality, tradition and innovative drive that have always distinguished Italian football and the best of Made in Italy.&lt;/p&gt;&lt;p&gt;On 12 June at the Javits Center in New York, on the occasion of the&amp;nbsp;Summer Fancy Food Show, the largest US trade event in the food &amp;amp; beverages sector, the Italian pavilion realised by ICE Agenzia as part of the BeIT campaign was highly appreciated by the public and institutions present. Among the protagonists,&amp;nbsp;Alessandro Del Piero, who was present as Ambassador of Lega Serie A, was acclaimed by the many fans, demonstrating the great success of our football and its legends. The presence at the Javits Center is just the latest of the many events in which, since the opening of the new offices in New York, Lega Serie A in collaboration with BeIT has promoted the best of Italy around the world.&lt;/p&gt;&lt;p&gt;In London, however, 14 June was&amp;nbsp;Italian Football Day&amp;nbsp;in the fascinating setting of the Design Museum. Design was the central theme, with particular reference to the evolutions that have taken place in football from the point of view of style and materials, a subject in which Italy has always excelled in innovation and quality. The evening was enriched by the exhibition `Football: Designing the beautiful game`, organised thanks to the collaboration of ICE, which showed more than 500 original collector`s items related to design in the world of football. Lega Serie A Ambassador&amp;nbsp;Alessandro Nesta, who spoke at the event, talked about his experience and the many changes that have taken place in the world of football during his almost 30-year career between the pitch and the bench. The former Lazio and AC Milan defender also paid tribute to the presenters by autographing several Serie A captain`s armbands.&lt;/p&gt;&lt;p&gt;The next events featuring Lega Serie A and BeIT will be&amp;nbsp;Tech Textile&amp;nbsp;in Frankfurt, scheduled from 21 June and where Lega Serie A Ambassador&amp;nbsp;Francesco Totti&amp;nbsp;will be present, and&amp;nbsp;SIAL&amp;nbsp;in Paris, scheduled from 15 October, where&amp;nbsp;Christian Vieri&amp;nbsp;is expected to attend.&lt;/p&gt;&lt;p&gt;&#34;The collaboration started with ICE Agenzia to promote, through the BeIT brand, Made in Italy is bringing important results at the international level because, thanks to the global reach of Serie A (over 200 countries for 530 million fans) every week we promote not only the BeIT brand, giving it the visibility it deserves as the international presenting sponsor of our top competition, but above all the madeinitaly.gov.it portal in order to make the excellence of Italian production chains known around the world&amp;nbsp;- said Lega Serie A CEO&amp;nbsp;Luigi De Siervo&amp;nbsp;-.&amp;nbsp;Serie A has, in fact, always been synonymous with the highest Italian quality. The great appreciation received, together with our Ambassadors, at the events in New York and London confirms the growing passion for Italy and Italian football. These first months are just the beginning of a partnership made up not only of branding, but of many activations such as those already planned in Frankfurt and Paris&#34;.&lt;/p&gt;&lt;p&gt;&#34;Few sports like football, in which victory is a matter of teamwork, catalyse the attention of consumers around the world towards Italy&amp;nbsp;- says&amp;nbsp;Carlo Ferro, Pre-sident of ICE Agenzia -.&amp;nbsp;This is how the promotion of the Country System must be in the collaboration between companies and institutions on international markets. As part of the Pact for Export, desired by the Minister of Foreign Affairs, ICE Agenzia has launched 19 new actions that three years ago did not exist regarding digital, e-commerce, training, and the protection of Made in Italy. The BeIT Nation Branding campaign and its promotion through major sporting events is part of this programme, because sport means Made in Italy! And all this, together, is part of this new ICE: modern, dynamic, inclusive, results-oriented, open to system-building and with a vision. Because the challenge in international markets is played with open rules and is won through teamwork”.&lt;/p&gt;

Lega Serie A and ICE Agenzia with BeIT bring Italian excellence to New York, London, Frankfurt and Paris

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Serie A

Inter want to return to winning ways against a Cagliari side who need points in the battle to avoid the drop

Inter against Cagliari to stay in first 

Juve will face Lecce with the aim of moving up to third – at least temporarily. The Salentini need points in the battle to avoid relegation

Juventus dreaming of third as they face Lecce 

Venezia and Monza will meet in a big six-pointer in the relegation battle

Venezia and Monza need to win 

After three consecutive defeats, Udinese will host an AC Milan side who need to win to reignite their European ambitions

Udinese vs. AC Milan to get matchday 32 underway

Zaccagni and Isaksen will have to work hard on the wings. Roma will try to make the most of their midfield superiority

Derby di Roma: Brocchi’s analysis 

Ahead of the “Derby della Capitale”: we take a look back at iconic moments and unforgettable memories which transformed 90 minutes into eternity

Lazio vs. Roma: the time when…

The meeting between Atalanta and Bologna tells the story of two clubs who are dreaming big. The technical work, secrets of the market, club management: these are the most significant aspects of the two sides on the rise.

ATALANTA VS. BOLOGNA: WORKING CLASS HERO

The referees for the Serie A matches scheduled from 11 to 14 April

THE REFEREES FOR THE 32nd ROUND

Ondrej Duda won the iliad Goal Of The Month award for March

THE ILIAD GOAL OF THE MONTH FOR MARCH

Only Genoa, Como and Lazio managed to win in a matchday full of draws: seven out of 10 games ended in parity, featuring incredible strikes, failed comebacks and super saves. From the Scudetto race to the relegation zone, everything is still up for grabs.

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The partnership between&nbsp;Lega Serie A&nbsp;and&nbsp;ICE Agenzia&nbsp;with&nbsp;BeIT&nbsp;continues to be a great success. With distribution in 210 countries and more than 530 million global fans Lega Serie A tells a story of passion, style and creativity around the world and in collaboration with ICE Agenzia promotes the excellence of Italian production chains through the quality, tradition and innovative drive that have always distinguished Italian football and the best of Made in Italy.On 12 June at the Javits Center in New York, on the occasion of the&nbsp;Summer Fancy Food Show, the largest US trade event in the food &amp; beverages sector, the Italian pavilion realised by ICE Agenzia as part of the BeIT campaign was highly appreciated by the public and institutions present. Among the protagonists,&nbsp;Alessandro Del Piero, who was present as Ambassador of Lega Serie A, was acclaimed by the many fans, demonstrating the great success of our football and its legends. The presence at the Javits Center is just the latest of the many events in which, since the opening of the new offices in New York, Lega Serie A in collaboration with BeIT has promoted the best of Italy around the world.In London, however, 14 June was&nbsp;Italian Football Day&nbsp;in the fascinating setting of the Design Museum. Design was the central theme, with particular reference to the evolutions that have taken place in football from the point of view of style and materials, a subject in which Italy has always excelled in innovation and quality. The evening was enriched by the exhibition `Football: Designing the beautiful game`, organised thanks to the collaboration of ICE, which showed more than 500 original collector`s items related to design in the world of football. Lega Serie A Ambassador&nbsp;Alessandro Nesta, who spoke at the event, talked about his experience and the many changes that have taken place in the world of football during his almost 30-year career between the pitch and the bench. The former Lazio and AC Milan defender also paid tribute to the presenters by autographing several Serie A captain`s armbands.The next events featuring Lega Serie A and BeIT will be&nbsp;Tech Textile&nbsp;in Frankfurt, scheduled from 21 June and where Lega Serie A Ambassador&nbsp;Francesco Totti&nbsp;will be present, and&nbsp;SIAL&nbsp;in Paris, scheduled from 15 October, where&nbsp;Christian Vieri&nbsp;is expected to attend."The collaboration started with ICE Agenzia to promote, through the BeIT brand, Made in Italy is bringing important results at the international level because, thanks to the global reach of Serie A (over 200 countries for 530 million fans) every week we promote not only the BeIT brand, giving it the visibility it deserves as the international presenting sponsor of our top competition, but above all the madeinitaly.gov.it portal in order to make the excellence of Italian production chains known around the world&nbsp;- said Lega Serie A CEO&nbsp;Luigi De Siervo&nbsp;-.&nbsp;Serie A has, in fact, always been synonymous with the highest Italian quality. The great appreciation received, together with our Ambassadors, at the events in New York and London confirms the growing passion for Italy and Italian football. These first months are just the beginning of a partnership made up not only of branding, but of many activations such as those already planned in Frankfurt and Paris"."Few sports like football, in which victory is a matter of teamwork, catalyse the attention of consumers around the world towards Italy&nbsp;- says&nbsp;Carlo Ferro, Pre-sident of ICE Agenzia -.&nbsp;This is how the promotion of the Country System must be in the collaboration between companies and institutions on international markets. As part of the Pact for Export, desired by the Minister of Foreign Affairs, ICE Agenzia has launched 19 new actions that three years ago did not exist regarding digital, e-commerce, training, and the protection of Made in Italy. The BeIT Nation Branding campaign and its promotion through major sporting events is part of this programme, because sport means Made in Italy! And all this, together, is part of this new ICE: modern, dynamic, inclusive, results-oriented, open to system-building and with a vision. Because the challenge in international markets is played with open rules and is won through teamwork”.

Italian Football protagonist in the world  | News

Italian Football protagonist in the world

Lega Serie A and ICE Agenzia with BeIT bring Italian excellence to New York, London, Frankfurt and Paris

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Italian Football protagonist in the world | News