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Sela and Lega Serie A brought sound shirts to the Coppa Italia Frecciarossa Final

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&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Sela&lt;/strong&gt; and &lt;strong&gt;Lega Serie A&lt;/strong&gt; introduced revolutionary haptic technology to deaf fans at the &lt;strong&gt;Coppa Italia Frecciarossa Final&lt;/strong&gt; Milan – Bologna in Rome. The &lt;strong&gt;Sela Sound Shirts&lt;/strong&gt; gave fans who are deaf and have hearing loss a chance to physically experience the electric atmosphere of a football match for the first time. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Using haptic technology, the shirts transform the noise of the stadium into real-time touch sensations. Fans from Serie A wore the shirts in the stands during the game, enabling them to feel the ebbs and flows of Italy’s league cup final like never before.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;/p&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/68305535/Evento tribuna Lega-084.jpg&#34; alt=&#34;Evento tribuna Lega-084.jpg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;The technology, successfully tested at the Stadio Olimpico, is now easily replicable for future finals organized by Lega Serie A, helping to make the matchday experience increasingly accessible for all fans.This partnership marks another major milestone in Sela’s collective mission to revolutionise the fan experience for all fans and set new standards for accessibility in sport. The shirts launched at St James’ Park, Newcastle, last year. Through this latest project, Sela and Lega Serie A aim to create lasting, positive change for fans who are deaf and have hearing loss. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Ibrahim Mohtaseb&lt;/strong&gt;, Head of International Business, Sela said: &lt;em&gt;“The Coppa Italia final is one of the great fixtures of the Italian football calendar and you could see how much it meant to fans from both clubs to be part of it. Sela ensured deaf fans from both Bologna and AC Milan could feel the passion and energy within the historic stadium through the Sela Sound Shirt. We hope this initiative inspires the global football community to embrace the ways that technology can create a more inclusive and unforgettable experience for every fan.”&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Luigi De Siervo&lt;/strong&gt;, CEO, Lega Serie A, said:&amp;nbsp;&lt;em&gt;&#34;Football has an extraordinary power to unite people and ignite passion. As a global sport, it has the responsibility to lead change and promote essential values like environmental care, social responsibility, and inclusion. With the second edition of ‘Road to Zero’, we are reaffirming our commitment to transforming the Coppa Italia Frecciarossa Final into a benchmark for sports events aligned with the highest ESG standards.Thanks to our partnership with Sela, we are proud to be the first in Italy to introduce the Sela Sound Shirts – sensory shirts that transform stadium noise into tactile vibrations – offering deaf fans a new, powerful way to experience football. Our goal is clear: to make football more sustainable, more accessible, and truly for everyone.&#34;&lt;/em&gt;&lt;/p&gt;

Using haptic technology, the Sela Sound Shirt transforms the noise of the stadium into real-time touch sensations, allowing fans to feel the ebbs and flows of match atmosphere like never before.

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Sela and Lega Serie A introduced revolutionary haptic technology to deaf fans at the Coppa Italia Frecciarossa Final Milan – Bologna in Rome. The Sela Sound Shirts gave fans who are deaf and have hearing loss a chance to physically experience the electric atmosphere of a football match for the first time. Using haptic technology, the shirts transform the noise of the stadium into real-time touch sensations. Fans from Serie A wore the shirts in the stands during the game, enabling them to feel the ebbs and flows of Italy’s league cup final like never before.<div class="hm-image-wys"><img src="https://img.legaseriea.it/vimages/68305535/Evento tribuna Lega-084.jpg" alt="Evento tribuna Lega-084.jpg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;"></div>The technology, successfully tested at the Stadio Olimpico, is now easily replicable for future finals organized by Lega Serie A, helping to make the matchday experience increasingly accessible for all fans.This partnership marks another major milestone in Sela’s collective mission to revolutionise the fan experience for all fans and set new standards for accessibility in sport. The shirts launched at St James’ Park, Newcastle, last year. Through this latest project, Sela and Lega Serie A aim to create lasting, positive change for fans who are deaf and have hearing loss. Ibrahim Mohtaseb, Head of International Business, Sela said: “The Coppa Italia final is one of the great fixtures of the Italian football calendar and you could see how much it meant to fans from both clubs to be part of it. Sela ensured deaf fans from both Bologna and AC Milan could feel the passion and energy within the historic stadium through the Sela Sound Shirt. We hope this initiative inspires the global football community to embrace the ways that technology can create a more inclusive and unforgettable experience for every fan.”Luigi De Siervo, CEO, Lega Serie A, said:&nbsp;"Football has an extraordinary power to unite people and ignite passion. As a global sport, it has the responsibility to lead change and promote essential values like environmental care, social responsibility, and inclusion. With the second edition of ‘Road to Zero’, we are reaffirming our commitment to transforming the Coppa Italia Frecciarossa Final into a benchmark for sports events aligned with the highest ESG standards.Thanks to our partnership with Sela, we are proud to be the first in Italy to introduce the Sela Sound Shirts – sensory shirts that transform stadium noise into tactile vibrations – offering deaf fans a new, powerful way to experience football. Our goal is clear: to make football more sustainable, more accessible, and truly for everyone."

Sela and Lega Serie A brought sound shirts to the Coppa Italia Frecciarossa Final | News

Sela and Lega Serie A brought sound shirts to the Coppa Italia Frecciarossa Final

Using haptic technology, the Sela Sound Shirt transforms the noise of the stadium into real-time touch sensations, allowing fans to feel the ebbs and flows of match atmosphere like never before.

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Sela and Lega Serie A brought sound shirts to the Coppa Italia Frecciarossa Final | News