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SERIE A MIAMI EVENTS STRENGTHEN COMMUNITY EFFORTS, FAN ENGAGEMENT, AND BUSINESS STRATEGIES

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&lt;p style=&#34;text-align: justify; &#34;&gt;Serie A organized and participated in a series of highly successful activations over three consecutive days in Miami, Florida, to underline the league’s multi-faceted approach to growth in the North American market. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;The events, strategically located in a fast-growing hotbed for North American soccer, blended business, social responsibility, and fan experiences, offering a strong signal of the league’s ambitions to grow and give back to communities in the territory.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;&lt;u&gt;Business First: A Vision Shared at the Italy-America Chamber of Commerce&lt;/u&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;The Miami event series began with a strategic gathering with the Italy-America Chamber of Commerce Southeast at the Italian Cultural Institute of Miami, where &lt;strong&gt;Serie A USA CEO and Managing Director Andy Mitchell, International Media Rights Director Anna Guarnerio, and Partnerships Manager Alessandro Gherardi&lt;/strong&gt; outlined the league’s North American growth strategy to local Italian-American business leaders and dignitaries. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Serie A leadership presented the league’s ambitions across commercial development opportunities, grassroots initiatives, and fan engagement. The event reinforced Serie A’s commitment to fostering relationships that bridge Italian business and culture with the North American market.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;“Miami represents a key hub for both business and soccer, making it the perfect place to share our North American vision with leaders who understand the value of calcio,”&lt;/em&gt; said Mitchell. &lt;em&gt;“We’re building lasting relationships that connect Serie A’s rich heritage with the dynamic energy and enthusiasm of markets like South Florida.”&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Guarnerio added: &lt;em&gt;“Florida is a rapidly expanding market, with a highly engaged and knowledgeable audience. This year, Serie A has had four matches broadcast on free-to-air TV, which shows our increased popularity.&amp;nbsp;The decision to distinguish English and Spanish-language coverage, including the addition of FOX Deportes, has been crucial in a state like Florida, where the Hispanic community plays such a significant role.&amp;nbsp;Serie A’s headquarters strongly believe in our internationalization strategy—from opening offices in New York and Abu Dhabi to taking full control of our global media rights. This allows us to better serve international fans and to efficiently manage the product we deliver worldwide.”&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;&lt;u&gt;Community Impact: Empowering Youth at the Pulisic Stomping Grounds&lt;/u&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;The second stop on Serie A’s Miami tour focused on community empowerment, with a full session dedicated to local youth. In collaboration with non-profit organization Street Soccer USA, the league co-hosted a ‘Serie A Calcio in the Community’ event at the Pulisic Stomping Grounds, powered by PUMA, in Little Havana. &lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/67f8f756/serie-a-miami.jpg&#34; alt=&#34;serie-a-miami.jpg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;High school students from Junior Achievement Miami participated in a soccer clinic led by Serie A Elite coaches and the Rome City Institute, followed by a career panel focusing on the plethora of potential career opportunities available in sports. The expert panel, moderated by Street Soccer USA National Board Member Venanzio Ciampa, featured Jenny Chiu (CBS Sports on-air talent), Pete Koury (Head of Soccer Content, SiriusXM), Vincent Wiskowski (Content Lead, Wave Sports &amp;amp; Entertainment), Alexis Castellanos-Mugica (Partnership Development, Inter Miami CF), Monica Bosiljevac (Executive Director, Football for the World Foundation), and Nicolò Zini (Vice President Commercial Development, FIFA 26 Miami).&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;The event, the latest installment of the impactful ‘Serie A Calcio in the Community’ program, showcased soccer as a launchpad for broader career and life opportunities within sport. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;“The Pulisic Stomping Grounds was founded as a place where young people can be inspired and empowered by soccer,”&lt;/em&gt; &lt;strong&gt;said Milan forward and U.S. Men’s National Team captain Christian Pulisic&lt;/strong&gt;. &lt;em&gt;“Events like this give kids the chance to play the game while learning about all the viable career paths available to them in sports. I’m excited to see the next generation take advantage of these opportunities and use soccer as a tool for growth and success. I want to  thank Serie A and Street Soccer USA for bringing this unique event to the Stomping Grounds.” &lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;/p&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/67f8f832/serie-a-miami-pulisic.jpg&#34; alt=&#34;serie-a-miami-pulisic.jpg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;em&gt;&lt;/em&gt;&lt;p&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Serie A extends its thanks to Street Soccer USA, its Founder and CEO Lawrence Cann, and the team behind the Pulisic Stomping Grounds, powered by PUMA, for facilitating such an enriching community event. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;&lt;u&gt;Fan Engagement: Celebrating Style at ‘The Fashion of Calcio’ &lt;/u&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Serie A brought fans together at the Miami location of Classic Football Shirts for ‘The Fashion of Calcio’ as part of its multi-partnership.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;The event, attended by hundreds of Serie A fans, combined a live watch party for Parma’s eventful 2-2 draw with Inter, a curated exhibition of rare iconic game-worn jerseys, and exclusive signed shirt giveaways. Italian culinary treats were kindly provided by local vendors O’ Munaciello and Gelato-Go. &lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;In addition to enjoying the festivities, fans benefited from access to exclusive discounts on current and retro Serie A jerseys and were treated to a showcase of rare game-worn Italian jerseys, representing some of the most iconic styles and moments in the sport.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;em&gt;“Florida, and Miami specifically, is fast becoming a hotbed for soccer,”&lt;/em&gt; said Mitchell. &lt;em&gt;“This event was the perfect opportunity to celebrate the intersection of football and fashion with our fans.”&lt;/em&gt;&lt;/p&gt;

Lega Serie A highlighted the league’s expanding footprint in North America with three outstanding events in Miami.

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Serie A organized and participated in a series of highly successful activations over three consecutive days in Miami, Florida, to underline the league’s multi-faceted approach to growth in the North American market. The events, strategically located in a fast-growing hotbed for North American soccer, blended business, social responsibility, and fan experiences, offering a strong signal of the league’s ambitions to grow and give back to communities in the territory.Business First: A Vision Shared at the Italy-America Chamber of CommerceThe Miami event series began with a strategic gathering with the Italy-America Chamber of Commerce Southeast at the Italian Cultural Institute of Miami, where Serie A USA CEO and Managing Director Andy Mitchell, International Media Rights Director Anna Guarnerio, and Partnerships Manager Alessandro Gherardi outlined the league’s North American growth strategy to local Italian-American business leaders and dignitaries. Serie A leadership presented the league’s ambitions across commercial development opportunities, grassroots initiatives, and fan engagement. The event reinforced Serie A’s commitment to fostering relationships that bridge Italian business and culture with the North American market.“Miami represents a key hub for both business and soccer, making it the perfect place to share our North American vision with leaders who understand the value of calcio,” said Mitchell. “We’re building lasting relationships that connect Serie A’s rich heritage with the dynamic energy and enthusiasm of markets like South Florida.”Guarnerio added: “Florida is a rapidly expanding market, with a highly engaged and knowledgeable audience. This year, Serie A has had four matches broadcast on free-to-air TV, which shows our increased popularity.&nbsp;The decision to distinguish English and Spanish-language coverage, including the addition of FOX Deportes, has been crucial in a state like Florida, where the Hispanic community plays such a significant role.&nbsp;Serie A’s headquarters strongly believe in our internationalization strategy—from opening offices in New York and Abu Dhabi to taking full control of our global media rights. This allows us to better serve international fans and to efficiently manage the product we deliver worldwide.”Community Impact: Empowering Youth at the Pulisic Stomping GroundsThe second stop on Serie A’s Miami tour focused on community empowerment, with a full session dedicated to local youth. In collaboration with non-profit organization Street Soccer USA, the league co-hosted a ‘Serie A Calcio in the Community’ event at the Pulisic Stomping Grounds, powered by PUMA, in Little Havana. <img src="https://img.legaseriea.it/vimages/67f8f756/serie-a-miami.jpg" alt="serie-a-miami.jpg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">High school students from Junior Achievement Miami participated in a soccer clinic led by Serie A Elite coaches and the Rome City Institute, followed by a career panel focusing on the plethora of potential career opportunities available in sports. The expert panel, moderated by Street Soccer USA National Board Member Venanzio Ciampa, featured Jenny Chiu (CBS Sports on-air talent), Pete Koury (Head of Soccer Content, SiriusXM), Vincent Wiskowski (Content Lead, Wave Sports &amp; Entertainment), Alexis Castellanos-Mugica (Partnership Development, Inter Miami CF), Monica Bosiljevac (Executive Director, Football for the World Foundation), and Nicolò Zini (Vice President Commercial Development, FIFA 26 Miami).The event, the latest installment of the impactful ‘Serie A Calcio in the Community’ program, showcased soccer as a launchpad for broader career and life opportunities within sport. “The Pulisic Stomping Grounds was founded as a place where young people can be inspired and empowered by soccer,” said Milan forward and U.S. Men’s National Team captain Christian Pulisic. “Events like this give kids the chance to play the game while learning about all the viable career paths available to them in sports. I’m excited to see the next generation take advantage of these opportunities and use soccer as a tool for growth and success. I want to thank Serie A and Street Soccer USA for bringing this unique event to the Stomping Grounds.” <div class="hm-image-wys"><img src="https://img.legaseriea.it/vimages/67f8f832/serie-a-miami-pulisic.jpg" alt="serie-a-miami-pulisic.jpg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;"></div>Serie A extends its thanks to Street Soccer USA, its Founder and CEO Lawrence Cann, and the team behind the Pulisic Stomping Grounds, powered by PUMA, for facilitating such an enriching community event. Fan Engagement: Celebrating Style at ‘The Fashion of Calcio’ Serie A brought fans together at the Miami location of Classic Football Shirts for ‘The Fashion of Calcio’ as part of its multi-partnership.The event, attended by hundreds of Serie A fans, combined a live watch party for Parma’s eventful 2-2 draw with Inter, a curated exhibition of rare iconic game-worn jerseys, and exclusive signed shirt giveaways. Italian culinary treats were kindly provided by local vendors O’ Munaciello and Gelato-Go. In addition to enjoying the festivities, fans benefited from access to exclusive discounts on current and retro Serie A jerseys and were treated to a showcase of rare game-worn Italian jerseys, representing some of the most iconic styles and moments in the sport.“Florida, and Miami specifically, is fast becoming a hotbed for soccer,” said Mitchell. “This event was the perfect opportunity to celebrate the intersection of football and fashion with our fans.”

SERIE A MIAMI EVENTS STRENGTHEN COMMUNITY EFFORTS, FAN ENGAGEMENT, AND BUSINESS STRATEGIES | News

SERIE A MIAMI EVENTS STRENGTHEN COMMUNITY EFFORTS, FAN ENGAGEMENT, AND BUSINESS STRATEGIES

Lega Serie A highlighted the league’s expanding footprint in North America with three outstanding events in Miami.

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SERIE A MIAMI EVENTS STRENGTHEN COMMUNITY EFFORTS, FAN ENGAGEMENT, AND BUSINESS STRATEGIES | News