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LEGA SERIE A STARS AT &#34;LEADERS WEEK LONDON&#34;

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&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Lega Serie A &lt;/strong&gt;participated in the “&lt;strong&gt;&lt;em&gt;Leaders Week London&lt;/em&gt;&lt;/strong&gt;”, one of the world`s leading events in the fields of marketing and sport-business, which took place on 16 and 17 October in the iconic setting of London`s Twickenham Stadium.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;On Wednesday, Lega Serie A Marketing and Commercial Director &lt;strong&gt;Michele Ciccarese&lt;/strong&gt; spoke on the panel `&lt;em&gt;Virtual Advertising: Transformative Technology, Real Revenues&lt;/em&gt;`, together with &lt;strong&gt;Massimo Magri&lt;/strong&gt; from TGI Sport, &lt;strong&gt;Tabea Wagner&lt;/strong&gt; from DFL Bundesliga and &lt;strong&gt;David Cushnan&lt;/strong&gt; from Leaders, to illustrate how virtual advertising can help a company increase revenues and expand its business model.&lt;br&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/67111ec4/WhatsApp Image 2024-10-17 at 16.26.34.jpeg&#34; alt=&#34;ciccarese-leaders&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Also present at the event were two Ambassadors of Lega Serie A, &lt;strong&gt;Marco Materazzi&lt;/strong&gt; and &lt;strong&gt;Gianfranco Zola&lt;/strong&gt;, protagonists of a Meet &amp;amp; Greet and a press conference together with Director Michele Ciccarese entitled: ‘&lt;em&gt;A Symphony of Calcio: The Serie A Journey through Passion, Innovation, and Made In Italy&lt;/em&gt;’.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Zola&lt;/strong&gt;: &lt;em&gt;&#34;Serie A is doing a lot to promote not only football, but also other aspects of Italy, such as culture and Made in Italy. In recent years the quality of our football has grown a lot and the position in the UEFA ranking proves it. Sometimes the way of playing in Italy has been criticised as being too conservative, but now the philosophy has also changed and this has further improved the quality of matches. Ours is a very competitive League and having so many teams competing for the Scudetto every year makes Serie A extremely interesting&#34;&lt;/em&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Materazzi&lt;/strong&gt;: &lt;em&gt;&#34;We are growing fast, we have many structures in Italy to develop our youngsters and many realities in great expansion. It is important to work as a team, all going in the same direction and doing our best for the development of Italian football. So much has already been done, as you have seen, but we can still grow and we are ready for future challenges&#34;&lt;/em&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/67111bd1/TD_12650_VZLhhGHy.JPG&#34; alt=&#34;materazzi-zola-leaders-londra&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Some Serie A Clubs (Cagliari, Como, Fiorentina, Inter, Juventus, Milan, Naples, Turin) also took part in the meetings, with their representatives.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;On Thursday, after participating in ‘Leaders’, Ambassadors Materazzi and Zola, together with a Lega Serie A delegation, paid an institutional visit to the residence of His Excellency the Italian Ambassador in London, &lt;strong&gt;Inigo Lambertini&lt;/strong&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;/p&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/67111b65/WhatsApp Image 2024-10-17 at 12.46.51.jpeg&#34; alt=&#34;ciccarese-materazzi-zola-ambasciatore&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;

&#34;Leaders Week&#34; is one of the most important events in the world in the fields of marketing and sport-business.

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Lega Serie A participated in the “Leaders Week London”, one of the world`s leading events in the fields of marketing and sport-business, which took place on 16 and 17 October in the iconic setting of London`s Twickenham Stadium.On Wednesday, Lega Serie A Marketing and Commercial Director Michele Ciccarese spoke on the panel `Virtual Advertising: Transformative Technology, Real Revenues`, together with Massimo Magri from TGI Sport, Tabea Wagner from DFL Bundesliga and David Cushnan from Leaders, to illustrate how virtual advertising can help a company increase revenues and expand its business model. <img src="https://img.legaseriea.it/vimages/67111ec4/WhatsApp Image 2024-10-17 at 16.26.34.jpeg" alt="ciccarese-leaders" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">Also present at the event were two Ambassadors of Lega Serie A, Marco Materazzi and Gianfranco Zola, protagonists of a Meet &amp; Greet and a press conference together with Director Michele Ciccarese entitled: ‘A Symphony of Calcio: The Serie A Journey through Passion, Innovation, and Made In Italy’.Zola: "Serie A is doing a lot to promote not only football, but also other aspects of Italy, such as culture and Made in Italy. In recent years the quality of our football has grown a lot and the position in the UEFA ranking proves it. Sometimes the way of playing in Italy has been criticised as being too conservative, but now the philosophy has also changed and this has further improved the quality of matches. Ours is a very competitive League and having so many teams competing for the Scudetto every year makes Serie A extremely interesting".Materazzi: "We are growing fast, we have many structures in Italy to develop our youngsters and many realities in great expansion. It is important to work as a team, all going in the same direction and doing our best for the development of Italian football. So much has already been done, as you have seen, but we can still grow and we are ready for future challenges".<img src="https://img.legaseriea.it/vimages/67111bd1/TD_12650_VZLhhGHy.JPG" alt="materazzi-zola-leaders-londra" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">Some Serie A Clubs (Cagliari, Como, Fiorentina, Inter, Juventus, Milan, Naples, Turin) also took part in the meetings, with their representatives.On Thursday, after participating in ‘Leaders’, Ambassadors Materazzi and Zola, together with a Lega Serie A delegation, paid an institutional visit to the residence of His Excellency the Italian Ambassador in London, Inigo Lambertini.<div class="hm-image-wys"><img src="https://img.legaseriea.it/vimages/67111b65/WhatsApp Image 2024-10-17 at 12.46.51.jpeg" alt="ciccarese-materazzi-zola-ambasciatore" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;"></div>

"Leaders Week" is one of the most important events in the world in the fields of marketing and sport-business.

LEGA SERIE A STARS AT "LEADERS WEEK LONDON"

LEGA SERIE A STARS AT "LEADERS WEEK LONDON" | News

LEGA SERIE A STARS AT "LEADERS WEEK LONDON"

"Leaders Week" is one of the most important events in the world in the fields of marketing and sport-business.

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