Navbar

LEGA SERIE A STARS AT &#34;LEADERS WEEK LONDON&#34;

HeaderContent

League President Election 

Campionato Primavera 1 - Matchday 20, 21 and 22

Campionato Primavera 1 - Matchday 19th

LATEST DOCUMENTS

LatestDocument

RelatedDocument

RELATED PLAYERS

RelatedPlayer

RELATED TEAMS

RelatedTeam

ShareButton

&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Lega Serie A &lt;/strong&gt;participated in the “&lt;strong&gt;&lt;em&gt;Leaders Week London&lt;/em&gt;&lt;/strong&gt;”, one of the world`s leading events in the fields of marketing and sport-business, which took place on 16 and 17 October in the iconic setting of London`s Twickenham Stadium.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;On Wednesday, Lega Serie A Marketing and Commercial Director &lt;strong&gt;Michele Ciccarese&lt;/strong&gt; spoke on the panel `&lt;em&gt;Virtual Advertising: Transformative Technology, Real Revenues&lt;/em&gt;`, together with &lt;strong&gt;Massimo Magri&lt;/strong&gt; from TGI Sport, &lt;strong&gt;Tabea Wagner&lt;/strong&gt; from DFL Bundesliga and &lt;strong&gt;David Cushnan&lt;/strong&gt; from Leaders, to illustrate how virtual advertising can help a company increase revenues and expand its business model.&lt;br&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/67111ec4/WhatsApp Image 2024-10-17 at 16.26.34.jpeg&#34; alt=&#34;ciccarese-leaders&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Also present at the event were two Ambassadors of Lega Serie A, &lt;strong&gt;Marco Materazzi&lt;/strong&gt; and &lt;strong&gt;Gianfranco Zola&lt;/strong&gt;, protagonists of a Meet &amp;amp; Greet and a press conference together with Director Michele Ciccarese entitled: ‘&lt;em&gt;A Symphony of Calcio: The Serie A Journey through Passion, Innovation, and Made In Italy&lt;/em&gt;’.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Zola&lt;/strong&gt;: &lt;em&gt;&#34;Serie A is doing a lot to promote not only football, but also other aspects of Italy, such as culture and Made in Italy. In recent years the quality of our football has grown a lot and the position in the UEFA ranking proves it. Sometimes the way of playing in Italy has been criticised as being too conservative, but now the philosophy has also changed and this has further improved the quality of matches. Ours is a very competitive League and having so many teams competing for the Scudetto every year makes Serie A extremely interesting&#34;&lt;/em&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Materazzi&lt;/strong&gt;: &lt;em&gt;&#34;We are growing fast, we have many structures in Italy to develop our youngsters and many realities in great expansion. It is important to work as a team, all going in the same direction and doing our best for the development of Italian football. So much has already been done, as you have seen, but we can still grow and we are ready for future challenges&#34;&lt;/em&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/67111bd1/TD_12650_VZLhhGHy.JPG&#34; alt=&#34;materazzi-zola-leaders-londra&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Some Serie A Clubs (Cagliari, Como, Fiorentina, Inter, Juventus, Milan, Naples, Turin) also took part in the meetings, with their representatives.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;On Thursday, after participating in ‘Leaders’, Ambassadors Materazzi and Zola, together with a Lega Serie A delegation, paid an institutional visit to the residence of His Excellency the Italian Ambassador in London, &lt;strong&gt;Inigo Lambertini&lt;/strong&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;/p&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/67111b65/WhatsApp Image 2024-10-17 at 12.46.51.jpeg&#34; alt=&#34;ciccarese-materazzi-zola-ambasciatore&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;

&#34;Leaders Week&#34; is one of the most important events in the world in the fields of marketing and sport-business.

Content

Composite93

News - Lega Serie A

The brand will be Official Partner of Lega Serie A for the 2024/2025 and 2025/2026 seasons

LEGA SERIE A AND PHILADELPHIA, BRAND OF THE MONDELĒZ INTERNATIONAL GROUP, RENEW THEIR PARTNERSHIP

First collaboration between Lega Serie A and a tech company to protect copyright

LEGA SERIE A AND META WORK TOGETHER TO COMBAT ONLINE PIRACY OF SPORTING EVENTS

In Riyadh, the Lega Serie A and the Clubs Atalanta, Inter, Juventus and AC Milan presented their development strategies abroad at the panel “The Best of Calcio”

SERIE A PROTAGONIST AT THE WORLD FOOTBALL SUMMIT

Participating for Lega Serie were CEO Luigi De Siervo and Head of Competitions and Operations Andrea Butti

World Leagues Association’s Annual Meeting held in Cairo, Egypt

Lega Serie A and Hudl Enter Multiple Season Scouting Rights Agreement

From the ultras issue to the next steps with the Government, as well as the matters regarding DAZN and the Club World Cup, the words of the Lega Serie A CEO in an interview with Calcio e Finanza

LUIGI DE SIERVO`S INTERVIEW WITH CALCIO E FINZANZA

The 6th round of Serie A 2024/2025 has come to an end. Here are some statistics and interesting facts about the matches played (Opta data)

RECORDS AND FACTS OF ROUND 6

EUROPEAN LEAGUES STATEMENT ON THE NEW SOLIDARITY MECHANISM IMPLEMENTED BY UEFA FOR ITS CLUB COMPETITIONS

Lega Serie A, representatives of major clubs, and football legend Alex Del Piero, along with Minister Tajani, were guests at the Italian Consulate in New York

&#34;ITALIAN SPORT DAY IN THE WORLD&#34; CELEBRATED IN NEW YORK

SOCIOS.COM AND LEGA SERIE A EXPAND THEIR PARTNERSHIP

ContentRepresentation

SocialFooter

SponsorFooter

Footer

FooterBottom

SundAy Morning

Radio TV Serie A con RDS

RadioBox

Lega Serie A participated in the “Leaders Week London”, one of the world`s leading events in the fields of marketing and sport-business, which took place on 16 and 17 October in the iconic setting of London`s Twickenham Stadium.On Wednesday, Lega Serie A Marketing and Commercial Director Michele Ciccarese spoke on the panel `Virtual Advertising: Transformative Technology, Real Revenues`, together with Massimo Magri from TGI Sport, Tabea Wagner from DFL Bundesliga and David Cushnan from Leaders, to illustrate how virtual advertising can help a company increase revenues and expand its business model. <img src="https://img.legaseriea.it/vimages/67111ec4/WhatsApp Image 2024-10-17 at 16.26.34.jpeg" alt="ciccarese-leaders" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">Also present at the event were two Ambassadors of Lega Serie A, Marco Materazzi and Gianfranco Zola, protagonists of a Meet &amp; Greet and a press conference together with Director Michele Ciccarese entitled: ‘A Symphony of Calcio: The Serie A Journey through Passion, Innovation, and Made In Italy’.Zola: "Serie A is doing a lot to promote not only football, but also other aspects of Italy, such as culture and Made in Italy. In recent years the quality of our football has grown a lot and the position in the UEFA ranking proves it. Sometimes the way of playing in Italy has been criticised as being too conservative, but now the philosophy has also changed and this has further improved the quality of matches. Ours is a very competitive League and having so many teams competing for the Scudetto every year makes Serie A extremely interesting".Materazzi: "We are growing fast, we have many structures in Italy to develop our youngsters and many realities in great expansion. It is important to work as a team, all going in the same direction and doing our best for the development of Italian football. So much has already been done, as you have seen, but we can still grow and we are ready for future challenges".<img src="https://img.legaseriea.it/vimages/67111bd1/TD_12650_VZLhhGHy.JPG" alt="materazzi-zola-leaders-londra" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">Some Serie A Clubs (Cagliari, Como, Fiorentina, Inter, Juventus, Milan, Naples, Turin) also took part in the meetings, with their representatives.On Thursday, after participating in ‘Leaders’, Ambassadors Materazzi and Zola, together with a Lega Serie A delegation, paid an institutional visit to the residence of His Excellency the Italian Ambassador in London, Inigo Lambertini.<div class="hm-image-wys"><img src="https://img.legaseriea.it/vimages/67111b65/WhatsApp Image 2024-10-17 at 12.46.51.jpeg" alt="ciccarese-materazzi-zola-ambasciatore" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;"></div>

"Leaders Week" is one of the most important events in the world in the fields of marketing and sport-business.

LEGA SERIE A STARS AT "LEADERS WEEK LONDON"

LEGA SERIE A STARS AT "LEADERS WEEK LONDON" | News

LEGA SERIE A STARS AT "LEADERS WEEK LONDON"

"Leaders Week" is one of the most important events in the world in the fields of marketing and sport-business.

RELATED ARTICLES

LEGA SERIE A STARS AT "LEADERS WEEK LONDON" | News