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LEGA SERIE A AND VOLKSWAGEN ANNOUNCE A NEW PARTNERSHIP

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&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;strong&gt;Lega Serie A&lt;/strong&gt; and &lt;strong&gt;Volkswagen &lt;/strong&gt;announce an exclusive partnership starting from the 2025/2026 season. Thanks to this agreement Volkswagen joins Lega Serie A as &lt;em&gt;Official Automotive Partner&lt;/em&gt; &amp;amp; &lt;em&gt;Technology Partner&lt;/em&gt;. &lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;A synergy is thus born between two brands of great value and recognisability, with the common target of promoting and supporting Italy&#39;s most loved sport, creating an ever stronger engagement with fans. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Thanks to the partnership, Volkswagen will play a leading role at key moments of the matches, with a prominent media presence in TV content and on the main digital platforms. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;“We are particularly pleased to welcome a global brand like Volkswagen among our partners&lt;/em&gt; - said Lega Serie A CEO &lt;strong&gt;Luigi De Siervo&lt;/strong&gt; -. &lt;em&gt;For the first time we will have an Automotive Partner, who will be with us in the most prestigious matches and in the big events that we will realise in the next seasons. This collaboration represents a further opportunity for commercial growth, continuing the development of our brand and confirming the attractiveness of Italian football at an international level, thanks to our ability to make the most of every moment of the game. Starting from this season, the Volkswagen brand, universally recognised for its reliability and innovation, will also be a protagonist at editorial level, associated in every match with television graphics dedicated to measuring the kilometres covered on the pitch by the players&#34;&lt;/em&gt;. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Expressing satisfaction with the agreement, &lt;strong&gt;Andrea Alessi&lt;/strong&gt;, Brand Manager of Volkswagen Italia, underlined that &lt;em&gt;“This is another important step in our strategy of presence in the world of football. A very popular and beloved sport, which like Volkswagen promotes values of teamwork, performance and innovation. This collaboration will allow us to increase our connection with millions of fans throughout Italy, conveying to them our vision of a more sustainable future also through the world of sport”&lt;/em&gt;.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;

The car company will be the first Official Automotive Partner of Lega Serie A

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BAZR AND LEGA SERIE A ANNOUNCE NEW PARTNERSHIP

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Lega Serie A and Volkswagen announce an exclusive partnership starting from the 2025/2026 season. Thanks to this agreement Volkswagen joins Lega Serie A as Official Automotive Partner &amp; Technology Partner.A synergy is thus born between two brands of great value and recognisability, with the common target of promoting and supporting Italy's most loved sport, creating an ever stronger engagement with fans.Thanks to the partnership, Volkswagen will play a leading role at key moments of the matches, with a prominent media presence in TV content and on the main digital platforms.“We are particularly pleased to welcome a global brand like Volkswagen among our partners - said Lega Serie A CEO Luigi De Siervo -. For the first time we will have an Automotive Partner, who will be with us in the most prestigious matches and in the big events that we will realise in the next seasons. This collaboration represents a further opportunity for commercial growth, continuing the development of our brand and confirming the attractiveness of Italian football at an international level, thanks to our ability to make the most of every moment of the game. Starting from this season, the Volkswagen brand, universally recognised for its reliability and innovation, will also be a protagonist at editorial level, associated in every match with television graphics dedicated to measuring the kilometres covered on the pitch by the players".Expressing satisfaction with the agreement, Andrea Alessi, Brand Manager of Volkswagen Italia, underlined that “This is another important step in our strategy of presence in the world of football. A very popular and beloved sport, which like Volkswagen promotes values of teamwork, performance and innovation. This collaboration will allow us to increase our connection with millions of fans throughout Italy, conveying to them our vision of a more sustainable future also through the world of sport”.

LEGA SERIE A AND VOLKSWAGEN ANNOUNCE A NEW PARTNERSHIP | News

LEGA SERIE A AND VOLKSWAGEN ANNOUNCE A NEW PARTNERSHIP

The car company will be the first Official Automotive Partner of Lega Serie A

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LEGA SERIE A AND VOLKSWAGEN ANNOUNCE A NEW PARTNERSHIP | News