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LEGA CALCIO SERIE A AT ‘LEADERS WEEK LONDON’

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&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Lega Calcio Serie A&lt;/strong&gt; took part once again this year in &lt;strong&gt;Leaders Week London&lt;/strong&gt;, an event that brings together some of the leading stakeholders in the world of sports business. The event was held in the British capital from 29 September to 2 October and was attended by Lega Calcio Serie A CEO &lt;strong&gt;Luigi De Siervo&lt;/strong&gt;. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;&#34;Our presence as a partner of Leaders Week in London, in a context that brings together the world&#39;s leading figures in the sports business, is meant to reaffirm the central role of Italian football in the global football scene&lt;/em&gt;&amp;nbsp;- commented &lt;strong&gt;Luigi De Siervo&lt;/strong&gt; -. &lt;em&gt;We are very pleased because we have garnered significant market interest in the strategic prospects of Serie A&#39;s international rights, thanks to the extraordinary competitiveness that our football has managed to ensure in the last six championships and in the many European finals played, as well as the great ability to innovate the television product with cinematic cameras and technological innovations such as Refcam, which allows Serie A to take the viewer directly onto the pitch to run alongside the 22 players.&#34; &lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Lega Calcio Serie A Marketing &amp;amp; Commercial Director &lt;strong&gt;Michele Ciccarese&lt;/strong&gt; and Ambassador and Italian football legend &lt;strong&gt;Andriy Shevchenko&lt;/strong&gt; were the protagonists of the panel discussion &#34;Global stage, local style: inside Serie A&#39;s &#39;Made in Italy&#39; approach&#34;, presenting projects to promote Italy and Italian industries through football and editorial and commercial collaborations with foreign broadcasters for the development of Serie A in international markets, in front of a large audience that included &lt;strong&gt;Anna Guarnerio&lt;/strong&gt;, International Media Rights Director of Lega Calcio Serie A, and representatives of many Serie A &lt;strong&gt;Clubs&lt;/strong&gt;. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;&#34;In recent years, in collaboration with our clubs, we have completely rebuilt our commercial strategies, studying the benchmarks of our world and giving an Italian touch to everything we do&lt;/em&gt; - explained &lt;strong&gt;Michele Ciccarese&lt;/strong&gt; -. &lt;em&gt;Today we have different title sponsors for each competition, different partners for each of our awards, and new partners for every innovation we develop. Each partner of the Lega Calcio has a different story to tell our audience. Every day, football thrives on public attention. Today, we are not only competing with other football leagues or other sports, but with all entertainment platforms. We must harness the potential and strengths of our country: just as there are many fans of Italian football, there are enthusiasts of Italian food, design, and fashion around the world. Italy is a lovebrand and our added value. Through each club, in collaboration with the Italian government and the Ministry of Foreign Affairs, we promote our cities and the production chains of their territories. Through the “Made in Italy” project, each club tells a story of passion, heritage and culture. This is the story we want to develop&#34;. &lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;em&gt;&#34;High-level entertainment and TV co-productions such as Unstoppable, the Serie A talent show in the Middle East, offer fans new ways to connect not only with the game, but also with the clubs themselves&lt;/em&gt; - said &lt;strong&gt;Andriy Shevchenko&lt;/strong&gt; -. &lt;em&gt;Right now, we are fighting to capture the public&#39;s attention. We need to be closer to the fans and get people back to watching football, filling stadiums around the world and experiencing the thrill of live sport. It is very important that all stakeholders in the world of football are involved in this process. It may seem surprising, but our biggest competition is not only other sports, but also video games and anything else that captures people&#39;s time. That&#39;s why we need to rethink football as more than just a game: it has to be an experience that really engages fans. It&#39;s not really about competition between leagues, because we&#39;re all fighting for the same thing: the audience, the fans. Every league represents something unique: it represents history, skill, great coaches. That&#39;s what makes this competition so exciting&#34;&lt;/em&gt;.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;

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Lega Calcio Serie A took part once again this year in Leaders Week London, an event that brings together some of the leading stakeholders in the world of sports business. The event was held in the British capital from 29 September to 2 October and was attended by Lega Calcio Serie A CEO Luigi De Siervo."Our presence as a partner of Leaders Week in London, in a context that brings together the world's leading figures in the sports business, is meant to reaffirm the central role of Italian football in the global football scene&nbsp;- commented Luigi De Siervo -. We are very pleased because we have garnered significant market interest in the strategic prospects of Serie A's international rights, thanks to the extraordinary competitiveness that our football has managed to ensure in the last six championships and in the many European finals played, as well as the great ability to innovate the television product with cinematic cameras and technological innovations such as Refcam, which allows Serie A to take the viewer directly onto the pitch to run alongside the 22 players."
Lega Calcio Serie A Marketing &amp; Commercial Director Michele Ciccarese and Ambassador and Italian football legend Andriy Shevchenko were the protagonists of the panel discussion "Global stage, local style: inside Serie A's 'Made in Italy' approach", presenting projects to promote Italy and Italian industries through football and editorial and commercial collaborations with foreign broadcasters for the development of Serie A in international markets, in front of a large audience that included Anna Guarnerio, International Media Rights Director of Lega Calcio Serie A, and representatives of many Serie A Clubs."In recent years, in collaboration with our clubs, we have completely rebuilt our commercial strategies, studying the benchmarks of our world and giving an Italian touch to everything we do - explained Michele Ciccarese -. Today we have different title sponsors for each competition, different partners for each of our awards, and new partners for every innovation we develop. Each partner of the Lega Calcio has a different story to tell our audience. Every day, football thrives on public attention. Today, we are not only competing with other football leagues or other sports, but with all entertainment platforms. We must harness the potential and strengths of our country: just as there are many fans of Italian football, there are enthusiasts of Italian food, design, and fashion around the world. Italy is a lovebrand and our added value. Through each club, in collaboration with the Italian government and the Ministry of Foreign Affairs, we promote our cities and the production chains of their territories. Through the “Made in Italy” project, each club tells a story of passion, heritage and culture. This is the story we want to develop".
"High-level entertainment and TV co-productions such as Unstoppable, the Serie A talent show in the Middle East, offer fans new ways to connect not only with the game, but also with the clubs themselves - said Andriy Shevchenko -. Right now, we are fighting to capture the public's attention. We need to be closer to the fans and get people back to watching football, filling stadiums around the world and experiencing the thrill of live sport. It is very important that all stakeholders in the world of football are involved in this process. It may seem surprising, but our biggest competition is not only other sports, but also video games and anything else that captures people's time. That's why we need to rethink football as more than just a game: it has to be an experience that really engages fans. It's not really about competition between leagues, because we're all fighting for the same thing: the audience, the fans. Every league represents something unique: it represents history, skill, great coaches. That's what makes this competition so exciting".

LEGA CALCIO SERIE A AT ‘LEADERS WEEK LONDON’ | News

LEGA CALCIO SERIE A AT ‘LEADERS WEEK LONDON’

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LEGA CALCIO SERIE A AT ‘LEADERS WEEK LONDON’ | News