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Kings League Italy and Lega Serie A together for the present and future of football

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&lt;p style=&#34;text-align: justify;&#34;&gt;Kings League, the global sporting phenomenon created by football legend and entrepreneur Gerard Piqué, today officially announced a new and groundbreaking partnership with Italy’s premier football league, Serie A. This partnership will bring together fans of Kings League’s newly launched Italian league and those of Serie A in a collaborative effort that will foster new forms of engagement between the two entities. The agreement between the two leagues will form a strong bond across the Italian football landscape, with fans set to benefit from new collaborations and content created by the leagues.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;As part of the agreement, &lt;strong&gt;Kings League&lt;/strong&gt; and &lt;strong&gt;Lega Serie A&lt;/strong&gt; will work side-by-side to develop and collaborate on events, content and activities, with the aim of continuing to grow Sports Entertainment for fans in Italy. Italian football legends like Zlatan Ibrahimovic, Claudio Marchisio, Luca Toni, Francesco Totti, Alessandro Del Piero, Gianluigi Buffon and Leonardo Bonucci have already been involved with Kings League.&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/679b6817/KLIXSERIEA 16_9_inverted.png&#34; alt=&#34;KLIXSERIEA 16_9_inverted.png&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;em style=&#34;background-color: initial;&#34;&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em style=&#34;background-color: initial;&#34;&gt;“We at Lega Serie A are delighted to announce this partnership with Kings League&lt;/em&gt;&lt;span style=&#34;background-color: initial;&#34;&gt; - said CEO of Lega Serie A, &lt;/span&gt;&lt;strong style=&#34;background-color: initial;&#34;&gt;Luigi De Siervo&lt;/strong&gt;&lt;span style=&#34;background-color: initial;&#34;&gt; -. &lt;/span&gt;&lt;em style=&#34;background-color: initial;&#34;&gt;We have to continue to try and speak to the next generation of football fans, and a collaboration with Kings League does just that. They have a fresh and dynamic approach to the sport, which has resulted in one of the most interesting and innovative creations in our game’s long history. The elements of fan participation and customisation are intriguing, and has resulted in their fan base been engaged with and excited for all elements of the league. We believe combining our traditions and legends with the creativity of Kings League will open up new opportunities for both entities, capture a wider audience, and further strengthen Serie A’s position as one of the premier football leagues in the world”&lt;/em&gt;&lt;span style=&#34;background-color: initial;&#34;&gt;.&lt;/span&gt;&lt;/p&gt;&lt;/em&gt;&lt;/p&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;em&gt;“We are thrilled to announce our partnership with Lega Serie A&lt;/em&gt; - said &lt;strong&gt;Djamel Agaoua&lt;/strong&gt;, CEO of Kings League -. &lt;em&gt;Serie A is one of the most prestigious football leagues in the world, and we are delighted to be joining with them to provide new and exciting content and sporting opportunities for our fans. This partnership is an exciting step forward in our continued growth around the world, as we expand our global presence. Joining forces with Serie A will allow us to continue innovating and creating, to bring an unparalleled experience to our fans, which carefully blends tradition with modernity, fostering excitement in new fans. Together with our friends at Serie A, we look forward to creating new opportunities for a new generation of football fans, and reaching new heights together.”&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Kings League is an innovative take on 7-a-side football, created in Spain in 2022. Each regional league has 12 teams owned by club presidents, influential streamers and digital content creators, and high-profile football legends, who compete for the title in an exciting format: six matches played on a single match day , end-of-season playoffs and a final in iconic stadia like FC Barcelona’s Camp Nou, Atletico Madrid’s Metropolitano and Mexico’s Estadio Azteca. The sport has integrated elements of gaming and fan interaction into traditional football, which produces exciting, dynamic, high-scoring 40-minute matches. Streamers connect with their Gen Z audience across their own digital channels and platforms, meaning Kings League’s fan base is highly engaged and regularly interacts with the sport itself. All of this creates increasingly engaging experiences for the consumer, in which the sporting event is dramatically enhanced by  the personalization and immediacy offered by modern social media and technology.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;The recent Kings World Cup Nations tournament, an international competition that - for the first time in history - saw 16 national teams from all over the world compete in Italy, garnered over 100M viewers across the world, with 1.5Billion social media impressions generated. The Grand Finale of the Kings World Cup Nations saw Brazil triumph over Colombia to lift the trophy, with more than 40,000 passionate fans in attendance at Juventus’ Allianz Stadium.&lt;/p&gt;

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Kings League, the global sporting phenomenon created by football legend and entrepreneur Gerard Piqué, today officially announced a new and groundbreaking partnership with Italy’s premier football league, Serie A. This partnership will bring together fans of Kings League’s newly launched Italian league and those of Serie A in a collaborative effort that will foster new forms of engagement between the two entities. The agreement between the two leagues will form a strong bond across the Italian football landscape, with fans set to benefit from new collaborations and content created by the leagues.As part of the agreement, Kings League and Lega Serie A will work side-by-side to develop and collaborate on events, content and activities, with the aim of continuing to grow Sports Entertainment for fans in Italy. Italian football legends like Zlatan Ibrahimovic, Claudio Marchisio, Luca Toni, Francesco Totti, Alessandro Del Piero, Gianluigi Buffon and Leonardo Bonucci have already been involved with Kings League.<img src="https://img.legaseriea.it/vimages/679b6817/KLIXSERIEA 16_9_inverted.png" alt="KLIXSERIEA 16_9_inverted.png" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">“We at Lega Serie A are delighted to announce this partnership with Kings League - said CEO of Lega Serie A, Luigi De Siervo -. We have to continue to try and speak to the next generation of football fans, and a collaboration with Kings League does just that. They have a fresh and dynamic approach to the sport, which has resulted in one of the most interesting and innovative creations in our game’s long history. The elements of fan participation and customisation are intriguing, and has resulted in their fan base been engaged with and excited for all elements of the league. We believe combining our traditions and legends with the creativity of Kings League will open up new opportunities for both entities, capture a wider audience, and further strengthen Serie A’s position as one of the premier football leagues in the world”.“We are thrilled to announce our partnership with Lega Serie A - said Djamel Agaoua, CEO of Kings League -. Serie A is one of the most prestigious football leagues in the world, and we are delighted to be joining with them to provide new and exciting content and sporting opportunities for our fans. This partnership is an exciting step forward in our continued growth around the world, as we expand our global presence. Joining forces with Serie A will allow us to continue innovating and creating, to bring an unparalleled experience to our fans, which carefully blends tradition with modernity, fostering excitement in new fans. Together with our friends at Serie A, we look forward to creating new opportunities for a new generation of football fans, and reaching new heights together.”Kings League is an innovative take on 7-a-side football, created in Spain in 2022. Each regional league has 12 teams owned by club presidents, influential streamers and digital content creators, and high-profile football legends, who compete for the title in an exciting format: six matches played on a single match day , end-of-season playoffs and a final in iconic stadia like FC Barcelona’s Camp Nou, Atletico Madrid’s Metropolitano and Mexico’s Estadio Azteca. The sport has integrated elements of gaming and fan interaction into traditional football, which produces exciting, dynamic, high-scoring 40-minute matches. Streamers connect with their Gen Z audience across their own digital channels and platforms, meaning Kings League’s fan base is highly engaged and regularly interacts with the sport itself. All of this creates increasingly engaging experiences for the consumer, in which the sporting event is dramatically enhanced by the personalization and immediacy offered by modern social media and technology.The recent Kings World Cup Nations tournament, an international competition that - for the first time in history - saw 16 national teams from all over the world compete in Italy, garnered over 100M viewers across the world, with 1.5Billion social media impressions generated. The Grand Finale of the Kings World Cup Nations saw Brazil triumph over Colombia to lift the trophy, with more than 40,000 passionate fans in attendance at Juventus’ Allianz Stadium.

Kings League Italy and Lega Serie A together for the present and future of football | News

Kings League Italy and Lega Serie A together for the present and future of football

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Kings League Italy and Lega Serie A together for the present and future of football | News