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BAZR AND LEGA SERIE A SIGN INNOVATIVE PARTNERSHIP

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&lt;p style=&#34;text-align: justify; &#34;&gt;In the beautiful setting of the Michelin-starred restaurant Andrea Aprea, in the heart of Milan, the new partnership between &lt;strong&gt;Bazr &lt;/strong&gt;and &lt;strong&gt;Lega Serie A&lt;/strong&gt; was presented today. A special occasion, made even more significant by the presence of an icon of Italian football: &lt;strong&gt;Alessandro Del Piero&lt;/strong&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;Lega Serie A and Bazr, the first independent Italian live social commerce platform, sign a strategic partnership that opens the door to a new phase of innovation for Italian football, destined to redefine interaction with fans. The agreement represents a concrete step towards the digital transformation of the sporting experience, offering fans access to an immersive and interactive environment where live content, creators and real-time shopping merge into a single immersive experience.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;Thanks to the Bazr platform - downloadable for free from Apple Store and Google Play - fans will be able to obtain &lt;strong&gt;the goal balls of 100 selected matches&lt;/strong&gt; from Serie A, Coppa Italia Frecciarossa and EA SPORTS FC Supercup: real collector`s items, tangible symbols of the unique emotion that accompanies every goal scored.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/687f90e2/16-9-foto-legaseriea-bazr-2-jpeg-jpeg.jpg&#34; alt=&#34;16-9-foto-legaseriea-bazr-2.jpeg.jpeg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;In addition to the goal balls, Bazr will sell a wide range of exclusive items and experiences: captain`s armbands, walkabouts on the sidelines at the Coppa Italia Frecciarossa and EA SPORTS FC Supercup finals, meetings with Italian football legends, trophy tours and experience packages.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;Socios.com will continue to guarantee the authenticity and traceability of each ball, working alongside both entities involved.&lt;/p&gt;

A new fruition model combining football, entertainment and digital shopping thanks to live social commerce

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A new era of fan engagement is born between football, entertainment and live social commerce

BAZR AND LEGA SERIE A ANNOUNCE NEW PARTNERSHIP

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In the beautiful setting of the Michelin-starred restaurant Andrea Aprea, in the heart of Milan, the new partnership between Bazr and Lega Serie A was presented today. A special occasion, made even more significant by the presence of an icon of Italian football: Alessandro Del Piero.Lega Serie A and Bazr, the first independent Italian live social commerce platform, sign a strategic partnership that opens the door to a new phase of innovation for Italian football, destined to redefine interaction with fans. The agreement represents a concrete step towards the digital transformation of the sporting experience, offering fans access to an immersive and interactive environment where live content, creators and real-time shopping merge into a single immersive experience.Thanks to the Bazr platform - downloadable for free from Apple Store and Google Play - fans will be able to obtain the goal balls of 100 selected matches from Serie A, Coppa Italia Frecciarossa and EA SPORTS FC Supercup: real collector`s items, tangible symbols of the unique emotion that accompanies every goal scored.<div class="hm-image-wys"><img src="https://img.legaseriea.it/vimages/687f90e2/16-9-foto-legaseriea-bazr-2-jpeg-jpeg.jpg" alt="16-9-foto-legaseriea-bazr-2.jpeg.jpeg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;"></div>In addition to the goal balls, Bazr will sell a wide range of exclusive items and experiences: captain`s armbands, walkabouts on the sidelines at the Coppa Italia Frecciarossa and EA SPORTS FC Supercup finals, meetings with Italian football legends, trophy tours and experience packages.Socios.com will continue to guarantee the authenticity and traceability of each ball, working alongside both entities involved.

BAZR AND LEGA SERIE A SIGN INNOVATIVE PARTNERSHIP | News

BAZR AND LEGA SERIE A SIGN INNOVATIVE PARTNERSHIP

A new fruition model combining football, entertainment and digital shopping thanks to live social commerce

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