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Serie A USA New York Office Hosted SportsPro`s Exclusive Closing Reception

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BOLOGNA ROSA DEI 25 09_01_2025

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&lt;p style=&#34;text-align: justify; &#34;&gt;On the evening of March 19th, leaders from across the world of sports business joined Serie A USA at the league’s New York office for the closing reception of SportsPro New York. The theme: “Made in Italy.”&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;At the event,&lt;strong&gt; Andy Mitchell&lt;/strong&gt;, Serie A’s USA Chief Executive Officer, was joined by &lt;strong&gt;Alan Redmond&lt;/strong&gt;, Roc Nation Sports EVP &amp;amp; Head of Global Football, who spoke to attendees about the growth of Italian football in the U.S. and the impact of Americans playing in Serie A.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Alan Redmond&lt;/strong&gt; said: &lt;em&gt;“I think ultimately Italian clubs, Italian coaches, they have a very clear identity and they don`t buckle to trends. It`s just the strength of character and the depth of knowledge and the belief in the knowledge, and the belief in their own way. It`s admirable.”&lt;/em&gt; On the sport growing in the U.S., Alan continued: &lt;em&gt;“You need a base in the U.S. because the level is so high. It`s just going to grow organically with the presence of U.S. players within Serie A at the moment. You`re going to see more of those shirts here.”&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;During the reception, &lt;strong&gt;Marco Messina&lt;/strong&gt; delivered a touching tribute on the life and legacy of Joe Barone after his tragic passing, saying: &lt;em&gt;“Joe Barone was one of the greatest guys and if anyone here knew him, he always had a smile on his face and everybody’s got a story about Joe because he was just that kind of person.” &lt;/em&gt;He urged those that knew him to&lt;em&gt; “keep telling his story to let him live on forever, and send your prayers, best wishes, and love to the Barone family. May he rest in peace.”&lt;/em&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/660559d3/16-9-sportspro-new-york-jpg-jpeg.jpg&#34; alt=&#34;16-9-SportsPro-new-york.jpg.jpeg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Earlier in the week, Mitchell participated in the SportsPro panel “The American Dream: Exploring the Strategy for Expansion in the USA”, alongside Urs Aebischer, CEO of Diseo; Claire Furlong of ICC; and moderator Stuart Goldfarb, partner at CDAS. During the session, the group discussed strategies for enhancing Serie A’s visibility and engagement with U.S. audiences; leveraging social media for fan engagement and brand building; and how sports properties can leverage the potential of the U.S. market.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;“SportsPro New York offers a great opportunity to connect live and in person with leaders working in the global sports community. With the 2026 World Cup taking place across the Americas, we’re focused on elevating the league’s profile here and around the world to fuel our growth as well as grow the sport here in the U.S., and participating in events like this are helping us move the needle,”&lt;/em&gt; said &lt;strong&gt;Mitchell&lt;/strong&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;More than 70 attendees including top executives from Tik Tok, the National Football League (NFL), Bundesliga, the United States Tennis Association, Bleacher Report, and The Athletic among others. Guests dined on authentic Italian food and drinks “Made in Italy” including true Neapolitan pizza from the renown Ribalta.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;/p&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/660559a0/SportsPro-new-york-2.jpg&#34; alt=&#34;SportsPro-new-york-2.jpg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;

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On the evening of March 19th, leaders from across the world of sports business joined Serie A USA at the league’s New York office for the closing reception of SportsPro New York. The theme: “Made in Italy.”At the event, Andy Mitchell, Serie A’s USA Chief Executive Officer, was joined by Alan Redmond, Roc Nation Sports EVP &amp; Head of Global Football, who spoke to attendees about the growth of Italian football in the U.S. and the impact of Americans playing in Serie A.Alan Redmond said: “I think ultimately Italian clubs, Italian coaches, they have a very clear identity and they don`t buckle to trends. It`s just the strength of character and the depth of knowledge and the belief in the knowledge, and the belief in their own way. It`s admirable.” On the sport growing in the U.S., Alan continued: “You need a base in the U.S. because the level is so high. It`s just going to grow organically with the presence of U.S. players within Serie A at the moment. You`re going to see more of those shirts here.”During the reception, Marco Messina delivered a touching tribute on the life and legacy of Joe Barone after his tragic passing, saying: “Joe Barone was one of the greatest guys and if anyone here knew him, he always had a smile on his face and everybody’s got a story about Joe because he was just that kind of person.” He urged those that knew him to “keep telling his story to let him live on forever, and send your prayers, best wishes, and love to the Barone family. May he rest in peace.”<img src="https://img.legaseriea.it/vimages/660559d3/16-9-sportspro-new-york-jpg-jpeg.jpg" alt="16-9-SportsPro-new-york.jpg.jpeg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">Earlier in the week, Mitchell participated in the SportsPro panel “The American Dream: Exploring the Strategy for Expansion in the USA”, alongside Urs Aebischer, CEO of Diseo; Claire Furlong of ICC; and moderator Stuart Goldfarb, partner at CDAS. During the session, the group discussed strategies for enhancing Serie A’s visibility and engagement with U.S. audiences; leveraging social media for fan engagement and brand building; and how sports properties can leverage the potential of the U.S. market.“SportsPro New York offers a great opportunity to connect live and in person with leaders working in the global sports community. With the 2026 World Cup taking place across the Americas, we’re focused on elevating the league’s profile here and around the world to fuel our growth as well as grow the sport here in the U.S., and participating in events like this are helping us move the needle,” said Mitchell.More than 70 attendees including top executives from Tik Tok, the National Football League (NFL), Bundesliga, the United States Tennis Association, Bleacher Report, and The Athletic among others. Guests dined on authentic Italian food and drinks “Made in Italy” including true Neapolitan pizza from the renown Ribalta.<div class="hm-image-wys"><img src="https://img.legaseriea.it/vimages/660559a0/SportsPro-new-york-2.jpg" alt="SportsPro-new-york-2.jpg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;"></div>

Serie A USA New York Office Hosted SportsPro`s Exclusive Closing Reception | News

Serie A USA New York Office Hosted SportsPro`s Exclusive Closing Reception

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Serie A USA New York Office Hosted SportsPro`s Exclusive Closing Reception | News