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SERIE A PROTAGONIST AT THE WORLD FOOTBALL SUMMIT

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&lt;p style=&#34;text-align: justify;&#34;&gt;With cohesion and unity as the key to common development and spirit, the Lega Serie A and the four clubs that will participate in the next EA SPORTS FC Supercup are protagonists at the &lt;strong&gt;World Football Summit&lt;/strong&gt;, hosted for the second year by Saudi Arabia, this time in Riyadh.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Michele Ciccarese&lt;/strong&gt;, Commercial &amp;amp; Marketing Director of Lega Serie A, &lt;strong&gt;Mike Armstrong&lt;/strong&gt;, Chief Marketing Officer of Juventus, &lt;strong&gt;Nicola Boscaro&lt;/strong&gt;, Sponsorship sales Director of AC Milan, &lt;strong&gt;Roberto Monzani&lt;/strong&gt;, Media House Director of Inter Milan and &lt;strong&gt;Romano Zanforlin&lt;/strong&gt;, Marketing Director of Atalanta, talked about the marketing and content development and distribution strategies designed for the MENA region (Middle East and North Africa).&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;“The Best of Calcio” panel was also an opportunity to illustrate the ‘Unstoppable’ project, the original sports-themed reality series that will tell the story of the search for the best young football talents in the Middle East and North Africa, and to invite everyone to the next Italian Super Cup to be played in Riyadh in early January.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Luigi De Siervo&lt;/strong&gt;, CEO of Lega Serie A, said:&lt;br&gt;&lt;em&gt;&#34;The joint experience lived in these hours at the World Football Summit in Riyadh between Lega Serie A and the Clubs that will participate in the next Super Cup shows an important unity of intent. We are proud to see the Italian Clubs working together, with the target of enhancing the championship and consolidating our presence in strategic markets like Saudi Arabia, sharing ideas and projects with the Middle and Far East stakeholders at the World Football Summit Asia 2024. Participating with the Clubs in the most relevant sport business events worldwide is an obligatory step in the path of internationalisation of Serie A, aimed at promoting our brand to attract new generations of fans and increase commercial revenues&#34;&lt;/em&gt;.&lt;/p&gt;

In Riyadh, the Lega Serie A and the Clubs Atalanta, Inter, Juventus and AC Milan presented their development strategies abroad at the panel “The Best of Calcio”

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A Riyadh la Lega Serie A e i Club Atalanta, Inter, Juventus e Milan, hanno raccontato le strategie di sviluppo all’estero nel panel “The Best of Calcio”

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With cohesion and unity as the key to common development and spirit, the Lega Serie A and the four clubs that will participate in the next EA SPORTS FC Supercup are protagonists at the World Football Summit, hosted for the second year by Saudi Arabia, this time in Riyadh.Michele Ciccarese, Commercial &amp; Marketing Director of Lega Serie A, Mike Armstrong, Chief Marketing Officer of Juventus, Nicola Boscaro, Sponsorship sales Director of AC Milan, Roberto Monzani, Media House Director of Inter Milan and Romano Zanforlin, Marketing Director of Atalanta, talked about the marketing and content development and distribution strategies designed for the MENA region (Middle East and North Africa).“The Best of Calcio” panel was also an opportunity to illustrate the ‘Unstoppable’ project, the original sports-themed reality series that will tell the story of the search for the best young football talents in the Middle East and North Africa, and to invite everyone to the next Italian Super Cup to be played in Riyadh in early January.Luigi De Siervo, CEO of Lega Serie A, said: "The joint experience lived in these hours at the World Football Summit in Riyadh between Lega Serie A and the Clubs that will participate in the next Super Cup shows an important unity of intent. We are proud to see the Italian Clubs working together, with the target of enhancing the championship and consolidating our presence in strategic markets like Saudi Arabia, sharing ideas and projects with the Middle and Far East stakeholders at the World Football Summit Asia 2024. Participating with the Clubs in the most relevant sport business events worldwide is an obligatory step in the path of internationalisation of Serie A, aimed at promoting our brand to attract new generations of fans and increase commercial revenues".

SERIE A PROTAGONIST AT THE WORLD FOOTBALL SUMMIT | News

SERIE A PROTAGONIST AT THE WORLD FOOTBALL SUMMIT

In Riyadh, the Lega Serie A and the Clubs Atalanta, Inter, Juventus and AC Milan presented their development strategies abroad at the panel “The Best of Calcio”

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